How does the google keyword tool work?

Google's keyword tool is an indispensable tool for any online marketer or website owner looking to get more traffic from the search engines. It offers a wealth of information that can be put to use in optimizing webpages, creating high-value content, and helping you determine which keywords are most likely to bring in visitors. Plus, it's free and easy to use!

The google keyword tool works by analyzing the data associated with websites and webpages that have been indexed by Google. When you enter a keyword into the tool, it will pull up related terms and phrases used on those sites. You can then see which are used most often, as well as which sites appear in organic search results for each term. This gives you valuable insight into which keywords are most successful in bringing targeted visitors to your website.

By analyzing which keywords generate the most searches and clicks on online ads, you can create targeted campaigns that will generate more traffic for your website. Beyond this immediate benefit, you can use the insight provided by Google's keyword tool to identify trends in search terms over time, providing opportunities for marketing efforts further down the road as well as higher profits today.

To get started with Google's keyword tool you'll need an AdWords account (it's free) and permission from your website's owner if required. After setting up your account, start researching relevant keywords for your site. Enter them into the keyword research tool; this will give you all sorts of insight such as monthly search volumes (in both organic and paid results), cost per click on ads, competition level (determined by how many other pages use the same phrase or words), and global monthly searches (if available).

From here it is possible to determine whether a particular phrase or term is one worth targeting with a page/content or not worth it at all as far as getting potential visitors/customers based on its exposure rate or competitive level within certain search engines like Google itself. The same goes when designing ad campaigns – taking into consideration available data such as cost per click should allow optimization designers make more informed decisions about how to allocate spend within a campaign's budget for maximum ROI on their investment over time.